THE NEW YORK TIMES
ART DIRECTION AND PRODUCTION ON A NUMBER OF PAID POSTS FOR VARIOUS COMPANIES THAT DECIDED TO ADVERTISE WITHIN THE TIMES. I WORE MANY HATS FOR THIS ROLE, FROM DEVELOPER TO DESIGNER, ART DIRECTOR TO MANAGER.
FACEBOOK GBM
FACEBOOK CAME TO T BRAND WANTING TO HIGHLIGHT 3 DIFFERENT BUSINESS’ THAT HEAVILY RELIED ON THEIR ONLINE PRESENCE IN ORDER TO SURVIVE THE PANDEMIC.WE ENDED UP WORKING WITH THEM TO TELL THE STORY OF THESE 3 BUSINESS OWNERS THAT THRIVED AND SURVIVED.
THE POST ITSELF IS FUN AND CREATIVE, BRINGING LIGHT TO THE VIBRANCY OF THESE BUSINESSES. EACH ARTWORK IS SET INSIDE A FRAME, WHICH IS A HINT TO THE CONCEPT OF “WINDOW SHOPPING”.
Art direction: ME, JENNICA BOCCHINO
Design/DEV: Me
ILLUSTRATION: NEETHI
VIEW POST: HERE
NYDIG
NYDIG CAME TO THE NEW YORK TIMES WANTING TO TELL THE STORY OF CURRENCY. WHERE IT CAME FROM AND WHERE IT IS GOING. I DESIGNED A TIMELINE IN THE FORM OF A PAID POST TO SHOW THIS PROGRESSION.
I COLLABORATED WITH BOTH 3D ARTISTS AS WELL AS DEVELOPERS TO SEE THE POST THROUGH. THE GOAL WAS TO BE ABLE TO SHOW A TIMELINE OF CURRENCY, AND IN THE PROCESS BE ABLE TO SHOW IT IN A MUSEUM-LIKE WAY.
Art direction: ME, TAYLOR HUFF
Design: Me, HANNAH AHN
3d ILLUSTRATION: Flavio Carvalho
DEVELOPMENT: Mike Stamm
VIEW POST: HERE
SAS
SAS CAME TO THE TIMES WANTING TO SHOW HOW THEIR DATA IS USED TO HELP PROGRESS COMPANIES. IN THIS CASE, ULTA BEAUTY PARTNERED WITH SAS SHOWING THAT THEIR DATA HELPS ULTA IMPROVE ITS RELATIONS WITH THEIR CUSTOMERS.
WE PARTNERED WITH AN AMAZING ILLUSTRATOR TO SHOW ULTA THE BEAUTY OF ABSTRACTION. MARINE’S BEAUTIFUL AND HAZY ILLUSTRATIONS LENT THEMSELVES VERY WELL TO THIS STORY, PAIRED WITH AN ELEGANT TYPEFACE AND MINIMALIST DESIGN.
Art direction: ME, JOVANNA TOSELLO
Design: Me
DEVELOPER: NELSON CHANG
VIEW POST: HERE
THE NEW YORK TIMES
ART DIRECTION AND PRODUCTION ON A NUMBER OF PAID POSTS FOR VARIOUS COMPANIES THAT DECIDED TO ADVERTISE WITHIN THE TIMES. I WORE MANY HATS FOR THIS ROLE, FROM DEVELOPER TO DESIGNER, ART DIRECTOR TO MANAGER.
FACEBOOK GBM
FACEBOOK CAME TO T BRAND WANTING TO HIGHLIGHT 3 DIFFERENT BUSINESS’ THAT HEAVILY RELIED ON THEIR ONLINE PRESENCE IN ORDER TO SURVIVE THE PANDEMIC.WE ENDED UP WORKING WITH THEM TO TELL THE STORY OF THESE 3 BUSINESS OWNERS THAT THRIVED AND SURVIVED.
THE POST ITSELF IS FUN AND CREATIVE, BRINGING LIGHT TO THE VIBRANCY OF THESE BUSINESSES. EACH ARTWORK IS SET INSIDE A FRAME, WHICH IS A HINT TO THE CONCEPT OF “WINDOW SHOPPING”.
Art direction: ME, JENNICA BOCCHINO
Design/DEV: Me
ILLUSTRATION: NEETHI
VIEW POST: HERE
NYDIG
NYDIG CAME TO THE NEW YORK TIMES WANTING TO TELL THE STORY OF CURRENCY. WHERE IT CAME FROM AND WHERE IT IS GOING. I DESIGNED A TIMELINE IN THE FORM OF A PAID POST TO SHOW THIS PROGRESSION.
I COLLABORATED WITH BOTH 3D ARTISTS AS WELL AS DEVELOPERS TO SEE THE POST THROUGH. THE GOAL WAS TO BE ABLE TO SHOW A TIMELINE OF CURRENCY, AND IN THE PROCESS BE ABLE TO SHOW IT IN A MUSEUM-LIKE WAY.
Art direction: ME, TAYLOR HUFF
Design: Me, HANNAH AHN
3d ILLUSTRATION: Flavio Carvalho
DEVELOPMENT: Mike Stamm
VIEW POST: HERE
SAS
SAS CAME TO THE TIMES WANTING TO SHOW HOW THEIR DATA IS USED TO HELP PROGRESS COMPANIES. IN THIS CASE, ULTA BEAUTY PARTNERED WITH SAS SHOWING THAT THEIR DATA HELPS ULTA IMPROVE ITS RELATIONS WITH THEIR CUSTOMERS.
WE PARTNERED WITH AN AMAZING ILLUSTRATOR TO SHOW ULTA THE BEAUTY OF ABSTRACTION. MARINE’S BEAUTIFUL AND HAZY ILLUSTRATIONS LENT THEMSELVES VERY WELL TO THIS STORY, PAIRED WITH AN ELEGANT TYPEFACE AND MINIMALIST DESIGN.
Art direction: ME, JOVANNA TOSELLO
Design: Me
DEVELOPER: NELSON CHANG
VIEW POST: HERE