Art Direction and Production on a number of paid posts for various companies that wanted to advertise within The Times. I wore many hats for this role, from Developer to Designer, Art Director to Manager working under The New York Times advertising wing, T Brand.
Facebook came to T Brand wanting to highlight 3 different business' that heavily relied on their online presence in order to survive the pandemic. We ended up working with them to tell the story of these 3 business owners that thrived and survived pandemic hardship.
I aimed for the post itself to be fun and creative, bringing light to the vibrancy of these businesses. Each artwork is set inside a frame, which is a hint to the concept of "window shopping".
Art Direction by Me, Jennica Bocchino.
NYDIG is a crypto currency financial service that came to The New York Times wanting to tell the story of currency's conception. Where it came from and where it's going. I designed a timeline in the form of a paid post to show this progression.
I collaborated with both 3D artists as well as developers to see the post through. The goal was to be able to show each iteration of forms of currency, and in the process also be able to show it in a museum-like way.
Art Direction by Me, Taylor Huff. Design by Me, Hannah Ahn. Development by Mike Stamm.
SAS, a software and analytics company, came to the times wanting to show how their data is used to help companies flourish. In this case, Ulta Beauty partnered with SAS to that their SAS's data has helped Ulta connect to their customers.
I commissioned an amazing illustrator, Marine Buffard, to show SAS the beauty of data. Marine's beautiful and hazy illustrations lent themselves very well to the story, paired with an elegant typeface and minimalist design.
Art Direction by Me, Jovanna Tosello. Design by Me. Development by Nelson Chang.