A project I worked on during my time at Wieden and Kennedy. Different than some of their other celebrity meals, Mcdonalds wanted to collaborate with Cardi B and Offset on their newest meal which freatures both Cardi and Offset's favorite Mcdonalds order.
I had the chance to come up with the branding and packaging design for the entire meal, which was distrubted internationally on valentines day 2023.
The Mcdonald's celebrity meals are usually paired with a TV spot that W+K produces. The branding was able to come to life using 3D and animation, art directors and directors.
Creative Direction by Brandon Henderson, Marques Gartrell. Copywriting by Lesley Scheuermann. Art Direction by Nik Reed. Design by Me, Liam Hamill.